Godrej Appliances Spreads Joy This Children’s Day with ‘Happiness on the Move’ Initiative
~ Brings smiles to underprivileged children in Bhubaneswar with ice-creams and beverages~
Bhubaneswar: Committed to spreading happiness and creating meaningful memories, the Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, celebrated Children’s Day with a heartwarming initiative titled ‘Happiness on the Move.’
Leveraging its advanced Deep-Freezers and Visi-Coolers to keep refreshments perfectly chilled, the brand sent out an ice-cream van in Bhubaneswar to distribute ice-creams, juices and milk beverages to underprivileged children, making the day extra special for them. The initiative, designed to bring joy and cheer, saw the distribution of ice-creams and beverages across various locations in the city.
Speaking about the initiative, Swati Rathi, Head of Marketing, Godrej Appliances, said, “At Godrej Appliances, we believe in going beyond business to make a positive difference in the communities we serve. ‘Happiness on the Go’ is an extension of this ethos, allowing us to spread joy among children who may not always get to experience such small yet meaningful delights. It was heartwarming to see the smiles on their faces, and we are glad to have been a part of their special day.”