Bhubaneswar: Mahindra Construction Equipment Division (MCE), a part of the Mahindra Group, today launched its advanced CEV-V Range of machines, that are set to redefine the standards in their respective categories, offering advanced features, more comfort, higher productivity and performance while ensuring compliance with the latest industry norms. The launch event took place on 05th September2025 at Shreenika DM Signature in Bhubaneswar. Dignitaries graced the occasion were Mr. Rajendra Ashtekar- Head of Customer Care, Mr. Kalpak Kar – Brand Manager, Mr. Kishore Tiwari- ZSM, Mr. Sandip Ghosh – ZCCM, Mr. Subrat Swain- CCM, Mr. Sudhansu Nayak- BDM- Construction Equipment at Mahindra & Mahindra Ltd and Debadutta Roy- Managing Director, TRS Engineering.
Speaking on the occasion, Mr Rajendra Ashtekar- Head of Customer Care and Mr. Kalpak Kar- Brand Manager said “Our consistent efforts to introduce cutting-edge products and technologies, coupled with emphasis on local manufacturing, exemplifies the Mahindra’s strong commitment for the Make in India initiative. The introduction of the New CEV-V range of construction equipment, reaffirms Mahindra’s efforts towards the sustainability goals set by the Government of India.”
The New upgraded CEV-Vrange of Mahindra EarthMaster SX Backhoe Loader and Mahindra RoadMasterG100 Motor Grader feature a higher-powered engine meeting CEV-V emission standards.The RoadMaster G100, the high-powered Motor grader, is designed to meet the forthcoming CEV-V emission standards. Its 102 HP engine and 440 NM torque make it an excellent grader for road construction, especially on state and national highways. The new EarthMaster SX also complies with CEV-V emission regulations. It is a versatile backhoe loader with a 74 HP engine, a new larger and more comfortable cabin, and iMAXX telematics technology, ensuring improved performance and efficiency.
The new EarthMaster Backhoe Loader, in addition to delivering enhanced torque, also features a New, Bigger, Spacious & Ergonomic Cabin to boost productivity and ensure machine operator comfort during extended working hours. Likewise, the new RoadMasterMotor Grader, a market leader in its category with over 22% share, is designed to deliver even higher power to accelerate road construction projects. Moreover, in the CEV-V era, Mahindra EarthMasterBackhoe Loaders are setting new industry standards with unique and pioneering Guarantees empowering Customers with Unmatched Performance, Uptime, and Efficiency:
- 48 Hours Uptime Guarantee or INR 1000 Per Day Compensation
- Highest Productivity Per Liter Guaranteed in STD Mode
- Get Guaranteed Highest Fuel Efficiency in STD Mode
Additionally, MCE will continue with the CEV-V versions of the existing machines – the Mahindra Earthmaster SXe Backhoe Loader range with 55HP engine as well as Mahindra RoadMaster G90 & G80 with 74HP engine in the Grader range.
These machines come with a two-year, 4000 hours warranty*, eliminating the customer’s anxiety when it comes to expensive repairs. MCE has rapidly expanded its after sales service and spares network to 115+ Touchpoints, including over 50 3S Dealerships, 15 Saathi+ Authorized service centers and spares network of more than 50 retail outlets. The 50+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network. Given the spiraling fuel prices, the Company believes that there was not a better time to introduce the first-of-its-kind disruptive and unique Customer Value Proposition “Assured Highest Productivity per Liter of Diesel” for their CEV-V 74HP range of Backhoe Loaders – Mahindra EarthMasterSX and SXe series.
