Bhubaneswar : IDFC FIRST Bank announces the debut ofGaj: (pronounced Gajah in Sanskrit)Credit Card a premium, invitation-only metal credit card engineered for the Bank’s discerning high-net-worth individuals (HNI). Gaj: Credit Card represents the pinnacle of Ashva- Mayura- Gaj: trilogy, the Bank’s curated series of premium metal credit cards.
In Sanskrit, Gaj: the Elephant signifies majesty, wisdom, stability, and sovereign power. In ancient Indian thought, the Gaj was the bearer of majesty of the land, the protector of empires, and the symbol of measured strength; never impulsive, never excessive. A majesty’s greatness was often judged not by the crown they wore, but by the Gaj they rode.
The Gaj: Credit Card transcends generic global aesthetics. The “craftedon metal”, signature twin-elephant motif is an artisanal masterpiece designed to be a silent ambassador of Indian excellence on the global stage.
Gaj: Credit Card is an invitation-only offering for select IDFC FIRST Bank Private Banking customers with established relationship depth. The card carries a joining and annual fee of ₹12,500 + GST. The card comes with 12,500 invitation Rewards Points of 1RP=Rs.1 redeemable on travel bookings via the IDFC FIRST Bank appeffectively offsetting the joining fee. The annual fee is also waived on ₹10 lakh of annual spends. Beyond this, GAJ offers an inspirational metal card design, zero foreign exchange mark-up, a simple 1:1 rewards structure, and a set of premium travel and lifestyle privilegesdesigned to complement an already strong proposition.
Shirish Bhandari, Head – Credit Cards, FASTag& Loyalty, IDFC FIRST Bank, said: “Gaj: Credit Card reflects our deep respect for Indian heritage and its achievers. We designed this card to be complete in every respect- combining feature depth with an inspirational Indian design. As the pinnacle of our Ashva- Mayura- Gaj: trilogy, it honours the wisdom and strength of the modern Indian achiever.”
