Bhubaneswar : Allied Blenders and Distillers (ABD), India’s largest spirits company by volume, has introduced the renewed Sterling Reserve B7 (SRB7), a refreshed semi premium whisky blend crafted to meet the evolving expectations of modern Indian consumers. With its refined taste and renewed blend finish, the SRB7 now delivers smoothness that is no less than pure magic! The blend with a bolder, fuller bodied experience designed for today’s discerning palate. The reimagined Sterling Reserve B7 features a smoother, more refined taste profile inspired by the rising sophistication of India’s whisky audience. While preserving the bold character that made B7 a household favourite, the new blend offers the easy-drinking smoothness today’s consumers seek making it perfect for both seasoned whisky aficionados and curious newcomers.
Commenting on the relaunch, Mr. Alok Gupta, Managing Director, ABD, said: “Today’s Indian consumers seek innovation rooted with tradition, and Sterling Reserve B7 delivers that promise. Initially launched in Maharashtra and subsequently introduced in Kolkata and Hyderabad, the campaign now arrives in Bhubaneswar with the unveiling of the refreshed Sterling Reserve B7— a blend that embodies superior quality and evolving consumer preferences.”
Bhubaneswar had firmly established itself as a vibrant hub for whisky connoisseurs, with strong spirits sales reflecting the city’s sophisticated and evolving palate and thus reinforcing its position as a fast-growing and discerning market for premium whisky. The Sterling Reserve B7 is available in Odishaat₹780for 750 ML.
