Bhubaneswar : As families across India prepare for Navratri, Gudi Padwa and Eid, Amazon.in is making festive shopping effortless with thoughtfully curated selections and flexible delivery options. Whether customers need last-minute Pooja essentials delivered in minutes through Amazon Now in parts of Delhi-NCR, Mumbai and Bengaluru, or prefer scheduled 2-hour slotted delivery via Amazon Fresh or want the convenience of same-or-next-day delivery through Everyday Needs, Amazon.in brings everything needed for festive celebrations to their doorstep. Customers can enjoy traditional fasting ingredients and premium dry fruits to classic mithai and refreshing beverages, customers can explore festive favorites from popular brands such as Tata Sampann, Farmley, GO DESi, Storia, Nutraj and more. For those seeking quick meal solutions during busy festive days, the specially curated Ready-to-Eat Store offers up to 35% off on a wide range of convenient options. All of this is supported by Amazon’s delivery network, with special offers for Prime members and added savings via Amazon Pay.
With Rufus, Amazon’s AI-powered shopping assistant, customers can discover products through natural, conversational queries. Rufus provides personalized recommendations, price trends and short visual explainers, while understanding customer preferences and order history to offer tailored suggestions. Customers can simply ask questions like “Suggest Navratri fasting food items,” “Eid keliye mithai options batao,” or “Healthy snacks for Gudi Padwa under INR 500,” and receive relevant recommendations instantly.
Rufus continues to get smarter, faster and more capable by tracking price history. It provides 30- to 90-day price history tracker allowing customers to see if the price is at its lowest and helping them make smarter shopping decisions with just a click on “Price history” option on the product detail page. Or just ask, “Has this dry fruit pack been on sale in the past 30 days?” or “What’s the price history?” and Rufus will respond with details including current price, recent highest price and recent lowest price, helping you understand if you’re getting the best deal. You can now ask Rufus to “Set a price alert for when these cashews are INR 399,” “Buy this sabudana when it’s 20% off,” or “Purchase this mithai box when it’s INR 800 or less.” Rufus will regularly check prices and alert you, or complete your purchase using your default payment method, when the item reaches your price target.
