Bhubaneswar: Bharti Airtel (“Airtel”), India’s premier communications solutions provider today unveiled
India’s first immersive Virtual Reality (VR) advertisement powered by 5G. The advertisement format on the
Airtel Thanks app opens new avenues for brands to engage with consumers in an immersive environment
that was previously not possible in the traditional advertising paradigm.
The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad
format, brands canoffer their customers animmersive adthat is without any lag, makingithighly engaging.
Airtel has roped in some of India’s leading brands such as PepsiCo and SonyLIV to create a pilot and demo
the capabilities of this product at the Indian Mobile Congress.
Today, the Indian advertising industry is in a flux – India’s 750M+ mobile users are increasingly spending
more time on their mobile screens, an average of ~5 hours daily according to an App Annie report. With
reducing attention spans, brands are increasingly looking towards innovative mobile-first ad formats to
connect with this next generation audience, capture their attention and build awareness.
Commenting on this, Mr. Adarsh Nair, CEO – Airtel Digital said, “The biggest benefit of 5G is that it allows
us to do more with low-latency. We are leveraging this technology to create India’s first ever immersive VR
advertisement thatoffers brands a direct connect to consumers in a mobile-first environment. Brands can
leverage this to create engaging, immersive, and personalized experiences for their customers.”
