Welcomes Renowned Odia Actor Archita Sahu as Brand Ambassador,Unveils New Campaigns
Odisha, 3rd February 2025: Anchor Oral Care, a leading brand from Anchor Consumer Products, has strengthened its presence in Odisha by appointing renowned Odia actor Archita Sahu as its brand ambassador. Odisha remains a key market for Anchor, and this strategic move underscores the brand’s commitment to expanding its reach and reinforcing its market position in the region.
With this initiative, Anchor Oral Care aims to enhance its presence and distribution network in the region, and boost brand visibility, further growing its market share. Recognizing the growing demand for high-quality oral care solutions, the brand is expanding its presence to cater to the evolving needs of Odia consumers.
As part of this expansion, Anchor Oral Care has launched two new campaigns in the state, highlighting its superior oral care range, including its flagship product, Anchor Red Toothpaste. New Campaigns Tailored for Odisha include “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha“.
The campaign – Laal. Kamaal. Bemisaal – showcases the powerful benefits of Anchor Red Toothpaste, a trusted herbal solution enriched with 10 Ayurvedic Benefits made with 6 core ayurvedic ingredients. Designed for stronger teeth and healthier gums, the TVC captures a relatable shopping moment, emphasizing how the toothpaste’s effectiveness and taste make it the ideal choice for families.
“Naye Zamane Ki Nayi Suraksha”, featuring Archita Sahu, focuses on the importance of complete oral care for modern families. Featuring Archita Sahu, it positions Anchor Oral Care as a scientifically advanced and ethically conscious brand, ensuring whiter, stronger, and healthier teeth through its trusted 100% Vegetarian formulations.
Speaking on the development, Karan Shah, Director of Anchor Consumer Products, stated: “At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. Odisha is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Archita Sahu marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across Odisha. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of Odia consumers.”
Kunal Shah, Creative Director, Anchor Consumer Products shared insights on the campaign’s vision: “With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with Odia consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health.”
Expressing her enthusiasm, Archita Sahu said, “I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor’s dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey.”
Asit Roy, Sr. Vice President – Sales, of Anchor Consumer Products, emphasized the brand’s strengthened focus on Odisha: “Odisha is a dynamic and evolving market with a strong preference for trusted, high-quality oral care products. Our partnership with Archita Sahu, along with our new campaigns, will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category.”
Sandeep Abbhi, Marketing Head of Anchor Consumer Products, added, “Archita Sahu is a widely respected and culturally rooted figure in Odisha. Her strong credibility and connection with Odia families make her the perfect choice to represent Anchor Oral Care. Beyond the TVC, she will be actively involved in digital campaigns, in-store promotions, and consumer engagement events. Our creative approach leverages her real-life personality to establish a genuine and personal connection with our audience.”
Odia consumers have a strong preference for herbal and natural oral care products, favoring trusted ingredients like Tulsi, Tomar, Laung, Sunthi, Pipali,and Pudina. Effectiveness play crucial roles in their purchasing decisions, driving demand for value & high-quality oral care solutions. Additionally, increasing awareness of dental health has led to a growing preference for products that offer holistic oral protection.
Anchor Red Toothpaste stands out with its unique 6 Ayurvedic ingredients giving 10 herbal benefits, ensuring long-lasting oral protection. Its scientifically formulated composition strengthens teeth, prevents cavities, and promotes gum health while offering a refreshing taste that appeals to families. Furthermore, it is 100% vegetarian and globally certified, aligning with the rising consumer demand for ethical and safe products.
With its continued commitment to quality and innovation, Anchor Oral Care is poised to become a household name in Odisha, delivering trusted and effective solutions for every family.
