Cuttack : Ather Energy Limited, a leading manufacturer of electric two-wheelers in India, recently announced the opening of its first Experience Centre (EC), in Cuttack, located at Kanika Chhak, Ramgarh, Tulasipur. At the new Cuttack Experience Centre, customers will be able to purchase the 450 series of performance scooters, as well as the Rizta, Ather’s first family scooter.
The opening of this EC further strengthens Ather’s retail footprint in Odisha, where the company now has 22 Experience Centres. Nationally, Ather continues to expand its presence rapidly, with more than 500 Experience Centres across India. At the experience centres, people can get a detailed understanding of the scooters and test ride and experience them as well. With a focus on establishing the ecosystem around EV two-wheelers, Ather has also established the Ather Grid, India’s widest 2-wheeler fast charging network with 84 fast chargers in Odisha, of which 11 are in Cuttack alone.
Speaking on the occasion, Mr. Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, said “Middle India* has been a strong focus area for us recently, and Odisha is an important part of that strategy. The opening of our first Experience Centre in Cuttack is another step in that direction. We believe that our family scooter, Rizta, is especially well-suited for this region. As our sales grow, we aim to further strengthen our presence in Odisha and make EV two-wheelers more accessible to customers across the state.”
Mr. Manoj Kumar Sahoo, Founder and Director, Dion Automotives Pvt Ltd, added, “We DION Group proudly associate ourselves with Ather Energy Ltd, the most renowned brand in the Electric Vehicle two-wheeler segment. We are coming up with the new Experience Centre at Cuttack. Both of us share the same vision of a greener tomorrow. We are excited to provide the quality products and services for the people of Cuttack and increase the use of electric vehicles among the people here.”
Ather’s current product portfolio consists of the 450 series, which is engineered for performance, and the Rizta, Ather’s first family scooter. The 450 series of scooters consists of the Ather 450X, 450S and 450 Apex models, which offer an IDC range of up to 161 km, depending on the variant. These come equipped with features such as multi-mode traction control and MagicTwistTM, to enhance the riding experience, along with connected features such as Google maps navigation, WhatsApp on the Dashboard and call and music control.
