Bhubaneswar: ‘Amazon Great Indian Festival (AGIF) 2022’ is live on Amazon.in and is dedicatedto sellers and partners to reach millions of customers across the country. AGIF has over 2,000 new product launches and a wide selection from top brands across categories such as smartphones, appliances, TVs, consumer electronics, fashion & beauty, Amazon Devices, home & kitchen, groceries, and more. In Bhubaneswar, during the festive season we observed 5X growth in‘Ready Meals’, 2X more chocolates, 4Xmore men’s grooming products, and 2.5X more cleaning supplies. Other top categories that witnessed strong demand among new customers were snacks and biscuits which saw a rise of 5X in demand, nutritional bars saw an increase of 3X in demand, and laundry an increase of 13X in demand v/s last year.
Popular brands that customers are shopping from during the ongoingAmazon Great Indian Festival in
Bhubaneswar include Cadbury, Ferrero Rocher, Hershey’s, GoDesi, and Lindt for Chocolates; Gillette, Bombay shaving Company, AXE, and Beardo for Men’s grooming among others. Local shops program has scaled rapidly and more than 2 lakh local stores from 350+ cities across India are now selling on Amazon.in as part of Local Shops on Amazon Today, we have sellers from across India including tier 2 and 3 towns. This festive season customers will be able to shop from some of their favourite local stores in their cities, get deliveries the same/next day and also benefit from value added services offered by these stores.
Nishant Raman, Director – IN Consumables, Amazon India said, “Amazon India enables sellers on the marketplace to provide customers across the country with wide selection, at great value and the convenience of shopping from anywhere, anytime. During the festive season, we observed more than 80% of growth from tier 2 and 3 cities and new customers grew by 2X to shop for ready-to-eat meals, chocolates, grooming,hygiene products, pet, baby and laundry essentials, among others. We will help sellers, brands and customers find celebrations as we head into the
heart of the festive period with Dussehra Dhanteras and Diwali.”
Customers can continue to enjoy never-seen-before deals on the widest selection of products from lakhs of Small and Medium Businesses (SMBs) and save more with 10% instant discount on Citibank, RBL, OneCard and RuPay credit & debit cards, along with EMI transactions. Stretch your budget with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later.
