- The programme focuses strongly on corporate boardroom brand communication requirements
Bhubaneswar: Birla Global University (BGU), a premier university from Birla Group, invites applications for the first batch, i.e., 2026–28 batch of its MBA in Communication Management programme. The program responds to the strong industry demand for skilled communication managers across corporate, media, consulting, and public policy domains. In alignment with the National Education Policy (NEP) 2020, emphasizing interdisciplinary education, experiential learning, and competency-based outcomes, BGU marks a significant step in strengthening its management education portfolio, with a focus on communication-led leadership.
The MBA in Communication Management at BGU has been designed to prepare future-ready professionals capable of navigating the evolving landscape of brand communication, corporate communication management, crisis management, media engagement, and digital communication.
Key Highlights of the MBA in Communication Management Programme:
- Integrated Communication Curriculum: Blends management fundamentals with corporate communication, branding, advertising, public relations, digital media strategy, and content management.
- Digital-First Orientation: Emphasizes digital storytelling, use of digital tools, social media strategy, data-driven communication, and emerging technologies.
- Industry-Aligned Learning: Curriculum developed with inputs from industry experts, media professionals, and communication leaders.
- Experiential Pedagogy: Live projects, case studies, simulations, internships, and industry interactions to ensure practical exposure.
- Career-Focused Outcomes: Prepares graduates for roles in corporate communication, brand management, media strategy, digital marketing, public affairs, and consultancy.
Prof. (Dr.) Kulbhushan Balooni, Vice Chancellor, Birla Global University, said, “Taking Birla Group’s legacy forward with Birla Global University, we are committed to shaping future-ready leaders who can thrive in a data-driven and digitally connected world. As communication increasingly defines leadership, trust, and organisational success, our focus is on integrating strategic thinking, industry relevance, and experiential learning to empower students to create impact, build influence, and drive meaningful informed transformation across sectors.”
Speaking on the launch, Dr. Shiv Shankar Das, Dean, Birla School of Communication, Birla Global University, said, “The MBA in Communication Management reflects BGU’s commitment to addressing the evolving needs of organisations where communication plays a strategic role in leadership, governance, and brand building. The programme is designed to create professionals who can think strategically, communicate ethically, and lead confidently in complex business environments.”
The learning ecosystem at BGU fosters creativity, innovation, critical thinking, and strategic decision-making, preparing graduates to succeed in leadership roles across communication-driven industries.
Eligibility and Admission Process
| Particulars | Details |
| Applicant Category 1 (Entrance Exam Based) | Applicant Category 1 (Entrance Exam-Based) Candidates with valid scores in CAT / XAT / GMAT / CMAT / MAT may apply using their respective exam scores. |
| Applicant Category 2 (BGU Entrance Test – BET) | Candidates who do not have any of the above entrance exam scores may apply through the Birla Global University Entrance Test (BET), followed by WAT & PI. |
| Minimum Eligibility | Bachelor’s degree in any discipline from a recognised university with a minimum 50% aggregate or equivalent CGPA (45% for reserved categories as per norms) |
| Detailed Eligibility Criteria | https://www.bgu.ac.in/mba-communication-management |
| Application Submission | Application Submission Candidates are required to submit their applications through the online application form at the link belowhttps://forms.bgu.ac.in/mba |
| Personal Interview | Shortlisted candidates will be invited for the Written Ability Test (WAT) and Personal Interview (PI) after initial screening. |
| Application Opening Date | 26th Sept. 2025 |
| Application Closing Date | 31st June 2026 |
| Fees |
