Bhubaneswar : Birla Tyre is proud to unveil the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters – a consortium led by Resolution Applicant Dalmia Bharat Refractories Limited (DBRL) along with Himadri Speciality Chemical Ltd (HSCL, Strategic Partner).
Birla Tyre’s new identity represents renewed focus towards excellence and speed and is a significant milestone in Birla Tyre’s transformation journey as the new logo that features a custom-designed wordmark symbolising speed and forward motion, paired with a striking tiger mnemonic—Tyger—that embodies power, agility, and leadership. With its vivid Blue and Orange palette, the logo stands as a vibrant expression of trust, optimism, and the brand’s unwavering drive to lead. Together, these elements signal Birla Tyre’s renewed ambition and its commitment to winning in a rapidly evolving mobility landscape.
Speaking on the occasion, Mr. Anurag Choudhary, Chairman cum Managing Director & CEO of Himadri Speciality Chemical Ltd said: “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.” Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited further added: Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”
