Bhubaneswar : We get it, skin confidence is everything. When your skin is on point, you feel like a queen. But the arrival of a pimple,a teen’s worst enemycan suddenly kill the vibe and cancel all plans! CLEAN & CLEAR®, India’s leading teen skincare brand is excited to unveil its latest digital filmas part of its ongoing campaign‘Pimple Hi Toh Hai’. Reinforcing the brand’s promise, the new digital film brings a fresh perspective on teen pimple empowering teenage girls to embrace the unexpected while assuring them to stay focussed on things that matter.
The new digital campaign highlights the drama associated with pimple in a teen’s life. Pimples often appear unexpectedly causing chaos, disrupting their plans as well as taking away a young girl’s confidence. Amidst moments such chaos, CLEAN & CLEAR®believes that pimples are a natural part of teen’s life and challenges the notion that pimples should cause distress or anxiety to a young girl. Through its latest campaign, CLEAN & CLEAR®empowers young individuals to see pimples as a common occurrence as ‘It’s just a pimple’and encourages them not to let pimples distract them orovershadow their confidence or goals.
The new campaign spotlightsthe new and improved CLEAN & CLEAR®Foaming Facewash®which is clinically proven to reduce pimples in just 1 week*[1] enabling teens to better manage their pimples concerns.
The new and improvedCLEAN & CLEAR®Foaming Facewash®with 50% more pimple-fighting ingredients2gently cleanses the skin removing dirt, oil, and pimple causing bacteriawith no added parabens and sulphates. The improved formulation of the CLEAN & CLEAR Foaming Facewash® has been specifically designed to address young teenage girls’ top concerns around skin dryness. The facewash has 4x Hydrating Ingredients*3and helps retains 99% natural moisture of the skin, providing glowing and fresh skin after every use.
Sharing the inspiration behind the campaign, Manoj Gadgil,Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvuesaid, “Pimples unexpectedly disrupt a teen’s life. It not justaffects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes inclearingsuch momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved CLEAN & CLEAR® Foaming Facewash® offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”
“While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything”,said Harshada Menon, Group Creative Director, DDB Mudra Group.
As a part of the new campaign, CLEAN & CLEAR® has collaborated with popular national and regional influencers across markets as they share recommendations to address pimple concerns with CLEAN & CLEAR® , how the campaign theme“Pimple Hi Toh Hai”resonateswith them and their‘must have’products to level up their daily cleansing routine. The digital campaign will be seen acrossYoutube, Meta, leading OTT channels along with music streaming apps and gaming platforms.
