• Disrupting the market with INR 15 shampoo hair colour variant – first-ever, most affordable shampoo hair colour launched
Mumbai: With a new shampoo hair colour brand at INR 15, Godrej Consumer Products Ltd (GCPL), one of India’s largest hair colour company, has democratised hair colour category in India. The company launched ‘Godrej Selfie’, a 5-minute quick shampoo hair colour brand, making hair colouring convenient and accessible for everyone.
The Indian shampoo hair colour market is currently pegged at INR 680 crore. This format has gained popularity quickly, across the nation. Additionally, there is over INR 1500 crore market comprising of consumers using formats like hair colour powder and mehendi. With its history of expertise in hair colours, GCPL now has the first mover advantage with Godrej Selfie, a shampoo hair colour offered at a disruptive price point of INR 15.
Commenting on the rationale behind the brand, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Shampoo hair colour is the true do-it-yourself hair colour format which can be done by oneself with complete ease. Hence, we have named our new shampoo hair colour brand – Godrej Selfie. The brand aims to democratise the hair colour market in India by providing both short and long hair pack options for both men and women starting at just INR 15.”
Neeraj further added, “With consumers looking for convenient and affordable solutions in all walks of life, GCPL is disrupting the hair colour category with ‘Godrej Selfie’ – the most affordable shampoo hair colour.
Godrej Selfie is a winning product due to its improved formulation. Its no-ammonia formula prevents hair damage. The product is enriched with the goodness of aloe-vera providing softness and smoothness to hair. The unisex product comes in two sizes, INR 15 pack meant specially for short hair consumers while there is standard large pack primarily for long hair consumers.
Godrej Selfie shampoo hair colour is the most effortless and hassle-free hair colouring experience. To use the product, simply cut open the sachet and apply the contents to dry hair. Massage it all in and then wash it off in 5 minutes. It is a convenient option for consumers who may not have the time or resources to visit a salon or use traditional hair colour products.
