Mumbai: Godrej Consumer Products Ltd (GCPL), a leading player in emerging markets and the household insecticide (HI) category, continues to strengthen its leadership through groundbreaking innovations and category expansion. In early 2024, GCPL introduced India’s first and only government-approved mosquito repellent incense sticks, ‘Goodknight Agarbatti.’ Building on this momentum, the company achieved another milestone in July 2024 with the development of ‘Renofluthrin,’ India’s first indigenously developed and patented molecule, delivering the most effective liquid vaporizer formulation for superior mosquito control and in just over a year, GCPL is set to launch another latest breakthrough under its pest control brand, Godrej HIT.
HIT caters to consumers seeking instant elimination of mosquitoes, particularly in scenarios where infestations run high. GCPL has re-engineered the popular Kala HIT mosquito spray with Thunderbolt Technology — its fastest and most powerful formulation yet. With this technology, Kala HIT mosquito aerosol now features a powerful new formulation called Metofluthrin (MFT), delivering 4X faster efficacy for instant relief with less aerosol usage. The improved formula delivers greater efficacy, allowing consumers to spray less while effectively killing mosquitoes, resulting in a longer-lasting product and enhanced value.
As part of the launch, HIT is offering a special introductory discount of nearly 20% — the 400ml can is available for ₹180 and the 625ml can for ₹250. Further enhancing the experience, Kala HIT has undergone a complete packaging revamp and now comes with a refreshing new fragrance.
Commenting on this development, Shilpa Suresh, Head of Marketing – Home Care, Godrej Consumer Products Ltd (GCPL), said, “At GCPL, we are committed to leading the household insecticides category by driving innovation and expanding the market. Aerosols form a significant part of the ₹7,500+ crore household insecticide market. Mosquito aerosols comprise nearly half of HIT’s revenue, making them the biggest driver of category expansion. Consumers demand quick knockdown action, and the new HIT aerosol with Thunderbolt Technology delivers just that. It’s our most powerful aerosol mosquito control solution to date. Through this launch and our ongoing innovations, we remain dedicated to providing safe, effective, and accessible solutions for every Indian home.”
Deadly mosquitoes that spread diseases like Dengue, Chikungunya, and Malaria often hide in the dark corners of our homes. To keep your family safe, it’s essential to use Kala HIT mosquito spray regularly in all hidden spots—under the bed, behind the sofa, and around curtains and cupboards. With its latest aerosol innovation, HIT further strengthens its position as the go-to brand for eliminating mosquitoes effectively.
