Bhubaneswar : Generali Group and the Central Bank of India today announced a new brand identity for their life and general insurance joint venture – Generali Central. The new brand names – Generali Central Life Insurance and Generali Central Insurance – represent the coming together of Generali Group’s global expertise and the Central Bank of India’s trusted heritage to protect what customers value most: their family, their health, their assets, and their future.
Mr. Alok Rungta, MD and CEO, Generali Central Life Insurance Company Limited, said, “With our new brand identity, Generali Central Life Insurance marks a defining moment in our journey to becoming a future-ready, customer-first life insurer. Our strategic partnership with Central Bank of India unlocks transformative potential to reshape the landscape of protection and insurance in India. By combining Generali Group’s global heritage and insurance expertise across 50+ countries with the Central Bank of India’s deep-rooted trust and expansive network of over 4,500 branches, we are poised to democratise access to life insurance like never before. Our joint focus is clear: to deepen protection in underserved and rural segments through innovative, accessible, and inclusive products. This new identity reflects our shared commitment to transparency, sustainability, and disciplined execution—anchored in strong governance and a purpose-driven approach.”
