Bhubaneswar: Godrej Industries Group (GIG), in collaboration with the Brihanmumbai Municipal Corporation (BMC) and the Bhamla Foundation, has launched the #BeatPlasticPollution campaign, supported by the United Nations Environment Programme (UNEP). This initiative addresses critical environmental challenges, including plastic pollution and the need to protect soil, plants, and the broader environment to restore balance and sustain life on Earth.
Nadir Godrej, Chairman and Managing Director, Godrej Industries Group, emphasizing the organization’s commitment to sustainability and the importance of collective action said, ” At Godrej Industries Group, prioritizing people and the planet is embedded in our core values. Over the past decade, we’ve made significant strides toward sustainability—64% of our energy now comes from renewable sources, and we’ve reduced our plastic packaging intensity by more than 20%. We are proud to collect and recycle 100% of the pre- and post-consumer plastic packaging we produce.
Through our waste management projects, we’ve diverted over 63,000 MT of waste from landfills, freeing up land and reducing environmental impact. This campaign is a natural extension of our commitment to driving meaningful environmental change. By addressing critical challenges like plastic pollution and renewable energy, we aim to inspire collective action and create a sustainable legacy for future generations.”
Plastic waste is a pressing concern in India, with 9.46 million tonnes generated in 2023, nearly 43% of it being single-use plastic. To address this challenge, the campaign emphasizes the importance of adopting sustainable lifestyle choices to reduce plastic consumption and protect the planet’s resources.
Reinforcing this message, the Godrej Magic Ready-to-Mix Handwash Station was unveiled in the Bandra locality of Mumbai. This on-ground initiative, which will be active for over a week, encourages people to reuse bottles by refilling them at the handwash station. The Godrej Magic Handwash Station features a real-time dashboard displaying the amount of plastic one can save in a year by simply switching to refills—transforming personal sustainable choices into a visible, collective impact.
Commenting on the Godrej Magic Handwash initiative, Neeraj Senguttuvan, Head of Marketing – Personal Care, Godrej Consumer Products Ltd (GCPL), said, “India faces a mounting plastic waste crisis, with millions of tonnes generated annually and single-use plastics posing the biggest threat to environmental sustainability. At GCPL, we foster a sustainability-first culture, balancing business with environmental and social responsibility. Godrej Magic Handwash is a sustainable innovation that uses 50% less plastic, 75% less fuel, and 75% less paper compared to regular handwash. This campaign shows how small, conscious actions—like reusing bottles—can create meaningful, measurable change. Each refill used is one less bottle in a landfill. By visualizing this impact in real time, we’re turning awareness into action.”
The campaign also supported by Godrej L’Affaire, will culminate in a Cyclothon today, inviting participants to reaffirm their commitment to sustainability and reinforce the global call for environmental stewardship.
