~ Expands reach with two innovative 5000 and 4200 sq. ft. stores, offering an enhanced shopping experience in Odisha ~
~ Strengthens presence in Odisha and the eastern markets of India with new retail outlets ~
Bhubaneswar: Interio, a leading home and office furniture brand of Godrej Enterprises Group, has announced the launch of two new stores at Bhubaneswar in Odisha. Spread across sprawling 5000 & 4500 sq. ft., these stores will provide an impetus to the brand’s retail presence in Eastern India.
Speaking on the launch of new stores in Bhubaneswar, Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio said, “Our new establishments at Bhubaneswar underscore our dedication to enriching living spaces with premium quality, functionality, and aesthetic appeal for modern Indian homes. Within the showrooms, customers can enjoy an immersive shopping experience, exploring a diverse range of styles, designs, and features with personalized guidance. The goal is to foster a welcoming and inspirational atmosphere, empowering customers to make well-informed choices. Owing to the strategic location of the store and Godrej Interio’s strong and growing brand recall in the market, we expect the store revenues to touch INR 8 Crore per annum annually by FY26. With the opening of these new stores, Interio has expanded its footprint in Eastern India, where it has a significant customer base. We plan to open another 12 outlets in the state by the end of FY26 and aim to grow by 20% in the next three years. We also expect revenues to reach INR 50 Cr for the complete state and INR 400 Cr for the eastern zone.”
The stores, located in the prime area of Sahid Nagar and rapidly developing area with upcoming real estate market at Satya Vihar offers specially crafted quality products in home furniture, mattresses, dining furniture and home storage – the largest selling category for the brand.
Interio is making significant investments in digital technologies, automation, and processes to establish itself as a robust, omnichannel furniture brand with the nation’s largest footprint. Recent product launches, including the Upmods series, Kreations X3, and Steel Kitchen 2.0, along with the Economy range, offer consumers an enhanced experience through configurators, 3D planners, and marketing cloud solutions, enabling personalized offerings. These advanced tools provide seamless customization options and cater to individual preferences, ensuring a tailored shopping journey.
