Puri: Millions of devotees from different parts of the country have come together to celebrate the auspicious Jagannath Puri Rath Yatra which recently started from Shri Jagannath Temple.The festival holds a lot of significance as it is the only festival whose rituals allow the deities to travel from Jaganath Temple to Gundicha Temple where they stay for a couple of days.The festival marks the annual ceremonial journey of Lord Jagannath, brother Balabhadra and younger sister Subhadra, from their home temple to another temple which is considered to be their aunt’s home. This year, the festival commenced on July 1 in Puri, Odisha and will end on July 12. Known as the festival of chariots, it is believed to the oldest and the largest chariot procession in the world, this year, Hindware Limited came forward and joined hands with the local authorities to provide refreshments to the devotees.
Talking about the initiative, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited, said, “Jagannath Puri Rath Yatra is an auspicious occasion, at hindware limited we wanted to go beyond business and join hands with the attendees by helping in whatever way possible. We realized that every year we hear of cases of dehydration and hence decided to ensure availability of adequate refreshments for those participating in the procession. So far,Hindware limited volunteers have provided refreshments to the devotees, leading to zero causalities. We will continue the effort to ensure pilgrims stay hydrated and comfortable. As celebrations continue, may Lord Jagannath bless you with wealth and prosperity.
As part of the initiative, Hindware Limited createdtouch point on the procession route from Jagannath temple.These check points were manned by hindware volunteers who went out of their way to extend support to the pilgrims.
Charu Malhotra Bhatia, Vice-President, Marketing, Hindware Limited said, “Hindware is an iconic brand which has always believed in understanding the needs of its consumers and accordingly worked backwards to deliver on their aspirations. We particularly are keen to play an active role in initiatives that help bring out our core values as an organization. Considering millions of devotees gathered during the yatra most of them end up severely dehydrated and the lack of drinking water only exacerbates the situation. We hope our initiative further helped the devotees conduct the procession with ease and joy. We wish everyone a blessed Yatra.
The company has been contributing to multiple causes as part of its overarching philosophy of ‘value for the nation; value for all’. In the past, the company Previously the brand worked with the not-for-profit organizations to build toilets across institutions, districts, and cities in India to send girl lakhs of girls back to school under their campaign ‘Build a Toilet, Build her Future’
