BHUBANESWAR Jindal Panther, the retail brand of Jindal Steel, today announced the launch of its ‘Shaant City, Safe City’ campaign in Bhubaneswar, following a study revealing that 87% of the city’s residents believe traffic noise poses serious health risks. To understand the issue deeply, Jindal Panther partnered with YouGov to survey Bhubaneswar, providing a stark picture of how traffic noise is affecting daily life and physical well-being.
The recent survey conducted by Jindal Panther and YouGov reveals a concerning trend regarding the impact of noise pollution on urban life. An overwhelming 86% of residents have noticed a significant spike in vehicular noise over the last few years, creating a chaotic environment that takes a severe toll on mental well-being. This constant auditory barrage leaves 94% of people feeling irritable, while 91% struggle with stress and a lack of concentration. Beyond mental health, the survey highlights a critical safety risk: 71% of respondents have faced or narrowly escaped accidents due to noise-related distractions, with 38% unfortunately reporting actual involvement in accidents.
Commenting on the campaign, Gautam Malhotra, CEO of Jindal Steel Ltd., said: “Traffic density is rising across Indian cities, and yet, noise pollution remains under-discussed as a major threat to urban health and safety. ‘Shaant City, Safe City’ is an attempt to put people at the heart of this conversation. We aim to make the citizens of Bhubaneswar aware of the unhealthy conditioning we have normalised and how we can become more ‘zimmedaar’ on the road, because a truly ‘mazboot’ city is built through responsible actions by each one of us.”
Designed to create tangible change, the ‘Shaant City, Safe City’ campaign will feature on-ground activations in traffic-heavy zones, radio spots, and community- participation initiatives. Bhubaneswar marks the first phase of this multicity initiative, which Jindal Panther plans to expand to other Tier-2 cities across India to create a unified movement for safer, quieter urban roads.
