Bhubaneswar: JioCinema, the official streaming platform for the TATA IPL, concluded another successful season with a record reach of 2,600 crore views during the 2024 TATA IPL, marking a 53% growth compared to the 2023 season. As JioCinema wrapped up their second season, the platform recorded over 35,000 crore minutes of watch-time.
Maintaining momentum after an incredible opening night, JioCinema’s reach grew by over 38%, ending the season with over 62 crore viewers. The Connected TV audience expanded significantly, driven by the availability of 12 language feeds, 4K viewing, multi-cam views, and a stadium-like experience through AR/VR and 360-degree viewing, leading to an average viewing time of 75 minutes, up from 60 minutes last season.
JioCinema kicked off the 2024 season with over 11.3 crore viewers on Day 1, a 51% increase compared to Day 1 of the 2023 TATA IPL. On the opening day of the 2024 season, over 59 crore video views were registered on the platform, resulting in 660 crore minutes of watch-time.
“We conclude the TATA IPL 2024 with a promise to continue redefining the way sports are consumed in India,” said a Viacom18 Spokesperson. “The growth we see year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who share our vision as we strive to make JioCinema the most sought-after platform.”
This season, JioCinema elevated the opening match presentation with six leading consumer brands—Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank—debuting their TATA IPL campaigns within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight. By the end of the season, JioCinema had a record 28 sponsors and over 1400 advertisers.
JioCinema’s commitment to offering best-in-class sports content will continue with the Olympic Games Paris 2024. Viewers can expect an enhanced viewing experience of the Olympics with thousands of hours of live and on-demand action. Viacom18’s comprehensive coverage of Paris 2024 will include content around must-watch events for Indian fans, notable Indians to watch at the Olympics, greatest performances in Olympic history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.
