Bhubaneswar :Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and a brand synonymous with responsibility and trust, proudly unveils Chitrangi, a breathtaking collection inspired by the cultural artistry of East India. Paying homage to the rich visual language of Bengal and Odisha, Chitrangi celebrates the spirit of heritage through finely crafted designs that bring the poetry of tradition to life.
The Poetry of Tradition, Woven in Jewellery – the collection’s tagline beautifully encapsulates its essence. Drawing from temple carvings, alpana motifs, and the flowing forms of the shankh, the design language of Chitrangi is rooted in the architectural and decorative history of Eastern India. In Bengal, terracotta temples built between the 16th and 19th centuries in Bishnupur, Bankura, and Birbhum are known for panels depicting deities, dancers, floral borders, and narrative scenes from the Puranas. These carvings shaped a regional aesthetic defined by repetition, proportion, and intricate surface detail. In Odisha, temples such as Lingaraj in Bhubaneswar and the Sun Temple at Konark extended this visual tradition in their stonework, combining structural geometry with ornamental sculpture. Chitrangi draws from these same patterns, transforming arches, lotuses, and scrolls into fine jewellery. The collection also reflects alpana designs created with rice paste during festivals like Lakshmi Puja in Bengal and Odisha, translating their circular and conch motifs into gold. The curved form of the shankh further informs several pieces, connecting them to its long-standing ritual and symbolic presence in Eastern homes.
Speaking on the launch, Mr. M. P. Ahammed, Chairman, Malabar Group, said, “This collection has a certain radiance that immediately draws you in. The craftsmanship reflects the heart of the East in its rhythm, its precision, and its quiet elegance. When I saw the pieces for the first time, they reminded me how deeply art and tradition are woven into everyday life here. The artisans have poured devotion into every detail. This collection celebrates that spirit with sincerity and beauty. It feels both timeless and new, like something born of our heritage yet made for this moment.”
Chitrangi is available exclusively at Malabar Gold & Diamonds showrooms in West Bengal, Odisha, and Jharkhand. Each piece is crafted in gold with a focus on clarity of form and wearability for sarees, handlooms, and contemporary wardrobes.
Malabar’s customer assurances apply across the collection. Every piece carries transparent invoicing with gross weight and net-gold weight. The brand offers lifetime maintenance at its network of over 400 showrooms across 14 countries, 100 percent exchange value on gold jewellery, guaranteed buyback, and complimentary one-year insurance. All jewellery is made in 100 percent HUID-hallmarked gold. Sourcing follows verified LBMA and Dubai Good Delivery channels, supported by fair labour practices and a fair price policy. Wedding and gold advance plans are available, with rate protection as per terms.
Malabar Gold & Diamonds remains steadfast in its commitment to craftsmanship, community, and conscience. Through initiatives that dedicate 5% of profits to education, healthcare, women’s empowerment, housing, environmental sustainability, and hunger eradication, the brand continues to uphold its vision of responsible growth.
With Chitrangi, Malabar Gold & Diamonds celebrates a heritage that lives and evolves through craft. Design becomes the language that keeps its beauty alive and relevant today. The collection sits comfortably with today’s rhythm while remaining true to the places that inspired it.
