Bhubaneswar : Building on a legacy of over seven decades, Annapurna Group, a Northeast home-grown FMCG company trusted by generations, has launched its flagship product, Annapurna Cow Ghee, across key North and East Indian markets including Uttar Pradesh, Delhi-NCR, Bihar, Jharkhand, and Odisha. This strategic initiative marks a significant step in Annapurna Group’s growth journey as it strengthens its presence in regions that are emerging as high-potential consumption markets.
Speaking on the launch, Mr. Subir Ghosh, Managing Director, Annapurna Group, said: “Purity has always been the foundation of Annapurna. Annapurna Cow Ghee is a reflection of our philosophy to bring authentic and wholesome food to Indian homes. Our entry into these regional markets is part of a focused strategy to strengthen our presence in high-growth regions. We are confident that consumers in these states will embrace Annapurna Cow Ghee for its quality, taste, and trust value.”
Since 1952, Annapurna Group has been synonymous with purity, trust, and quality. Over the years, it has served millions of households with a diverse portfolio including food, dairy, beverages, and edible oils. Guided by its belief that purity is not a privilege but a right, the Group now brings its signature Annapurna Cow Ghee to new consumers across North and East India, reinforcing its vision of making pure and nutritious products accessible to every household.
Annapurna Cow Ghee is crafted with care, combining traditional methods with modern technology to preserve its rich aroma, authentic flavour, and natural goodness. Already a household favourite across Eastern India, it represents the brand’s commitment to delivering uncompromising purity and quality. With this expansion, Annapurna aims to reach more families who seek authentic, unadulterated ghee as part of their daily cooking and festive traditions.
