Bhubaneswar: Opulent Decor by Haryana Handlooms, the premier home furnishing destination in Eastern India, proudly announces the arrival of Simmons Beautyrest, the globally renowned luxury mattress brand, to its flagship store in Lakshmi Vihar, Bhubaneswar. In association with VFI Group, this collaboration marks a defining moment in the luxury sleep segment for the region.
With a legacy that began in 1970 on Janpath Road, Bhubaneswar, Haryana Handlooms is Odisha’s oldest and most respected name in home furnishings. Founded by the visionary Mr. Lajpat Chawla, the brand has grown from a humble shop to an expansive design-led retail destination under the leadership of his son, Mr. Gaurav Chawla. His dream project, Opulent Decor, now stands as one of the largest and most luxurious furnishing stores in Eastern India.
The newly launched Simmons Beautyrest Experience Centre at Opulent Decor exclusively showcases the brand’s iconic Beautyrest Black Collection—known globally for its cutting-edge sleep technology and craftsmanship. With this launch, Bhubaneswar joins an elite list of cities offering international-grade sleep experiences.
The store also features premium offerings from Springfit, a brand known for its advanced ergonomic technology tailored to Indian comfort, and Organa, a pure latex foam mattress range designed for natural wellness and sustainability. This curated sleep collection ensures that customers can find a personalised sleep solution that suits their comfort, wellness, and lifestyle needs.
“This isn’t just about bringing a product to market—it’s about elevating the entire sleep experience for our customers,” said Mr. Gaurav Chawla, Owner and Managing Director of Opulent Decor. “Our collaboration with VFI Group is built on shared values—quality, trust, and a commitment to excellence.”
Echoing this sentiment, Mr. Nitin Gupta, Executive Director of VFI Group, added: “We chose Opulent Decor for its strong legacy, ethical business practices, and its unmatched presence in the premium home decor segment. Simmons Beautyrest finds the perfect partner in this store.”
With immersive in-store displays, guided sleep consultations, and a legacy of customer trust, Opulent Decor by Haryana Handlooms continues to redefine how Odisha sleeps.
Visit us at Opulent Decor by Haryana Handlooms, Lakshmi Vihar, Bhubaneswar, to experience the future of luxury sleep.
