Pernod Ricard India (PRI), a global leader in the wine andspirits industry, launchesan
industry first initiative – #OneForOurPlanet, as it continues its journey towards the removal of permanent
mono-cartons from its packaging.With this landmark sustainability initiative, the company isremoving
100% permanent mono-cartons from its packaging by June 2023, in a phased manner. OneForOurPlanet reiterates the company’s commitment to reduce the environmental impact of
packaging across each step of its value chain, from grain to glass. It also aims to nudge today’s purpose-
driven consumers to make eco-conscious purchase decisions. Advancingtowards a greener tomorrow,
with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon
emissionsevery year by 7310 Tonnes, saving2.5 lakh trees, and reducing waste-to-land fill by 18745 tons.
With this initiative, the company aims to reduce cumulative packaging emissions byover 75,000Tonnes by
2030.
Talking about the initiative,Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, “At
Pernod Ricard India, we are driven to make a difference to theplanet. Expanding our sustainability
agenda to create greater impact, thisinitiative is directed at reducing our carbon footprint across each step
of the value chain – from grain to glass. This initiative also brings to light changing consumer sentiments
around eco-conscious purchase patterns to drive adoption of the initiative across markets. Weenvision
this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and
propagating eco-conscious consumption. We are happy to see some of our industry peers already joining
the crusade.”
Further, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, added“The world has
entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-
conscious. They are seeking brands and products that bolster a sustainable impact on the environment
and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is
key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our
commitment. Through this campaign we aim to inspire consumers to not only make eco-conscious
purchase decisions but also champion this cause and help us evangelize this into a larger movement. We
are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and
join this initiativethat’s another one for our planet.”
