Bhubaneswar : POCO, a brand synonymous with rapid growth in India’s consumer tech space, today introduced the POCO M6 Plus 5G, a compelling addition to its M-series lineup. Building upon the success of the M6 Pro, the M6 Plus 5G features a premium glass with ring flash design, a 108MP camera with 3X in-sensor zoom, and the Snapdragon 4 Gen2 AE processor. POCO also introduced the Buds X1, equipped with 40dB Hybrid Active Noise Cancellation and customizable audio settings for a personalized listening experience. The launch promises to surpass expectations of discerning and tech savvy Gen Zs who are constantly looking out for an elevated experience that combines power and style.
POCO’s approach has been centered around inspiring and challenging the younger generation, particularly Gen Zs to deliver unrivaled experiences through its unique design philosophy and product features. The brand has successfully disrupted industry norms exceeding expectations and setting new standards for excellence at unbeatable price propositions. With the introduction of the POCO M6 Plus 5G and Buds X1, POCO remains dedicated to providing exceptional value in the ever-evolving budget smartphone segment, reinforcing its commitment to innovation and customer satisfaction.
Himanshu Tandon, Country Head of POCO India,shared his excitement about the launch and said, “At POCO, our mission is to make high-performance and premium experiences available to everyone. The M-series has consistently challenged expectations, and the M6 Plus 5G continues this tradition, fully reflecting our vision. The M6 Plus 5G and Buds X1 are crafted for those who seek top-notch performance and style without breaking the bank. We believe these products will revolutionize the market, setting new standards for features in this category.”
At the heart of the POCO M6 Plus 5G lies the powerful Snapdragon® 4 Gen 2 AE processor. This advanced 5G chipset, built on a cutting-edge 4nm process, unlocks a new level of performance in the M-series. Experience blazing-fast clock speeds up to 2.3 GHz, achieving an impressive AnTuTu (V10) benchmark score of approximately 460K. The M6 Plus 5G also boasts faster UFS 2.2 storage and up to 16GB of RAM, including 8GB of virtual RAM, for effortless multitasking and a buttery-smooth user experience.The device boasts the largest display in its segment for a 5G phone, featuring a 6.79″ LCD with a 2400×1080 FHD+ resolution. The POCO M6 Plus 5G boasts the segment’s only 108MP dual rear camera system on a 5G phone, featuring 3x in-sensor zoom and utilizing the Samsung ISOCELL HM6 sensor to capture remarkable details. Its f/1.75 aperture ensures brighter, vibrant images.
The POCO M6 Plus 5G is equipped with powerful 33W fast charging technology. The package includes a 33W charger for added convenience. The device features a USB Type-C port and is powered by a robust 5030mAh battery, providing long-lasting performance. The POCO M6 Plus 5G also has Smart Charging technology which optimizes the charging process and ensures enhanced battery life and efficiency. Additionally, the device comes with a 3.5mm jack and a single speaker to deliver high-quality audio. The POCO M6 Plus 5G runs on XiaomiHyperOS making it the first smartphone in the POCO M series to feature this innovative software out-of-the-box, along with Android 14.
The POCO Buds X1 is equipped with 40dB Hybrid Active Noise Cancellation, allowing you to immerse yourself in your favorite music or calls by effectively blocking out background noise. The 12.4mm Dynamic Titanium Drivers deliver rich, high-quality sound with powerful bass and crisp highs, ensuring an immersive audio experience. Additionally, the quad-mic setup with AI Environmental Noise Cancellation (ENC) and Xiaomi’s self-developed anti-wind noise algorithm guarantees clear communication, even in windy conditions. The POCO Buds X1 offers five EQ sound profiles, providing customizable audio settings for a personalized listening experience.
The POCO M6 Plus 5G and POCO Buds X1 will be available in the Indian market starting 5th August 2024, at 12 PM on Flipkart. M6 Plus 5G comes in three attractive color variants: Ice Silver, Misty Lavender, and Graphite Black. The device is priced at INR 11,999* for the 6GB+128GB storage variant and INR 13,499* for the 8GB+128GB storage variant. These prices are valid for the first day of sale and include INR 1,000 offers on SBI, HDFC, and ICICI Banks and an exclusive INR 500 coupon on the 6+128GB variant. The POCO Buds X1 are inspired by fresh and natural aesthetics with nature-inspired colors and textures. The device is priced at INR 1,699*.
