Celebrating diverse traditions with customized bridal jewellery pieces collections for the modern bride
Bhubaneswar: As the auspicious festival of Akshaya Tritiya approaches, Tanishq’s exclusive wedding sub-brand, Rivaah, is set to celebrate the grandeur of upcoming summer Indian weddings with its exquisite bridal jewellery collections offerings. With a profound understanding of India’s diverse wedding traditions, Rivaah by Tanishq offers an extensive range of jewellery tailored to brides across various communities, ensuring a seamless fit for every wedding function — from the Haldi and Mehendi ceremonies to the Sangeet and the main wedding day. Each piece is designed to not only honor these cherished traditions but also to reflect the individuality and elegance of the bride. Rivaah seamlessly blends heritage with personal expression, empowering brides to craft their own unique bridal narrative. Rivaah by Tanishq is committed to elevating every aspect of the wedding experience, ensuring that each moment resonates with timeless elegance.
Understanding the diverse cultural landscapes of India, Rivaah offers region-specific bridal jewellery collections that cater to brides from various communities, ensuring a perfect piece for every wedding occasion. The collections honor local traditions and preferences, with ornate naths from Uttar Pradesh and Uttarakhand , and Thushi necklaces and Tode Bangles from Maharashtra. These thoughtfully curated collections guarantee that every bride finds jewellery that reflects her personal style and cultural heritage, reinforcing Rivaah’s position as the leading brand blending tradition with contemporary elegance.
As Akshaya Tritiya symbolizes new beginnings, the collection caters to the growing demand for jewellery that seamlessly blends tradition, originality, and long-term value. Weddings are deeply personal, and Marriages Crafted by You embodies the spirit of self-expression, allowing brides to celebrate their tradition while embracing contemporary elegance. Each design of the wedding collection narrates a story of custom and modernity, making it an heirloom-worthy investment for every bride.
Pelki Tshering, Chief Marketing Officer, Tanishq, said, “As we step into the summer wedding season, Rivaah by Tanishq continues to cater to the growing demand for bridal jewellery that blends heritage with modernity. With Akshaya Tritiya signalling the start of this exciting period, our Rivaah Golden Advantage Scheme and best gold rate offer have helped over 2.7 lakh wedding buyers this year. With region-specific designs and evolving preferences toward natural diamonds, Rivaah caters to the diverse preferences of modern brides. As the demand for jewellery that offers both emotional value and long-term investment grows, Tanish will continue to redefine the bridal jewellery experience by housing a large collection of jewels that are not only suitable for your D-day but can be adorned on all special days and functions of your wedding.”
To elevate the festive shopping experience, Tanishq is offering a powerful value proposition with up to 20% off on making charges of gold jewellery and diamond jewellery value, along with ₹101 off per gram on gold purchases. Customers can also benefit from Gold Rate Protection by booking in advance and stay shielded from price hikes. Adding to the value, Tanishq assures 100% exchange value on old gold brought from any jeweller, reinforcing trust, flexibility, and smart gold buying this season.
Tanishq invites brides-to-be and their families to explore the unparalleled craftsmanship of Rivaah. Visit your nearest Tanishq store or explore the collection online to find the perfect jewellery that celebrates Marriages Crafted by You.
