Bhubaneswar : Strengthening its regional content portfolio, Tata Play, India’s leading Direct-to-Home (DTH) provider, has announced the launch of Tata Play Odia Manoranjan, a new Value-added service (VAS) designed to offer viewers a comprehensive, ad-free Odia entertainment experience. The service brings together a diverse mix of movies, TV shows, Jatras, devotional content, and music curated especially for Odia-speaking audiences.
Tata Play Odia Manoranjan is powered by Sidharth TV, a leading Odia-language general entertainment channel known for its fresh, premium, and culturally rooted programming. The service offers a diverse catalogue including 180+ movies, 100+ Jatras, around 20 TV shows, and a vast library of 12,000+ songs spanning devotional, folk, film, and non‑film genres. With content ranging from classics to contemporary titles, the offering caters to viewers suitable for age groups, with a strong appeal among Tier 3 and Tier 4 audiences. Available on TV and the Tata Play Mobile App, Tata Play Odia Manoranjan ensuresexclusive programmingand seamless access across screens without ad breaks. Subscribers can enjoy 24×7 ad-free Odia content on a full-screen SD channel. The service is priced at ₹2 per day and is available on Channel No. 1755.
Talking about the launch, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “India’s strongest viewing loyalties are rooted in language and lived culture. Tata Play Odia Manoranjan brings together the many expressions of Odia entertainment from films and Jatras to devotional programming and music into one clearly defined destination. With this launch, Tata Play further elevates its regional content offering by giving Odia audiences a single, definitive home for their stories and traditions.”
Sitaram Agrawalla, Owner & Chairman, Sidharth TV Network, said, “For decades, Odia families have trusted our entertainment platforms for stories that feel like home, and for moments that bring us together. Tata Play Odia Manoranjan builds on this trust by placing a diverse range of Odia films, theatre, devotional music and shows into a single, accessible space. This collaboration isn’t just about wider distribution it’s about honouring the preferences of Odia viewers with a seamless, ad‑free viewing experience that reflects their language, culture and the way they choose to engage with content. Tata Play Odia Entertainment joins Tata Play’s wide range of entertainment and infotainment Platform Services suitable for age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.
