~ The Security Solutions Business of Godrej Enterprise Group Highlights the Growing awareness on Security tech for Peace of Mind While Travelling ~
Bhubaneswar: Ahead of National Tourism Day, the Happiness Survey conducted by the Security Solutions Business of Godrej Enterprises Group, stated that 53% of respondents prioritize advanced technology in Home Security. This underscores a growing consumer preference for innovative and smart security measures that ensure peace of mind while traveling.
As National Tourism Day underscores tourism’s significant contribution to India’s economy, with the sector set to become the third-largest domestic travel market by 2027. In 2024 alone, the sector generated over INR 25,010 crore in foreign exchange. As the travel increases, securing homes has become a top concern for travelers seeking peace of mind while away. While adopting advance security, tech remains the top priority, the survey also reveals that 50% of homeowners prefer ease of use whereas 44% prefer reliability as an important factor. These findings highlight the growing demand for smart, user-friendly security systems that ensure seamless protection.
Commenting on the findings, Mr. Pushkar Gokhale, EVP and Business Head, Security Solutions Business of Godrej Enterprise Group, said, “The findings from our Happiness Survey reinforce the evolving mindset of consumers who are increasingly adopting smart and advanced security solutions to protect their homes while they travel. In today’s interconnected world, where tourism is on the rise, ensuring home security through technologically advanced solutions not only provides physical protection but also contributes to the overall well-being. At Godrej, we remain committed to empowering our customers with home security solutions that integrate seamlessly into their daily lives and enhance their overall sense of safety and happiness.”
National Tourism Day serves as a reminder of India’s rich cultural and natural heritage, while highlighting the increasing role of travel in modern lifestyles. With more individuals exploring both domestic and international destinations, the need to protect homes and valuables in their absence has never been greater. Addressing this growing concern, the Security Solutions Business of Godrej Enterprise Group offers a wide range of products, including AI-enabled surveillance cameras, intrusion alarm systems, and video door phones, empowering homeowners with remote monitoring capabilities and proactive security alerts.
The Happiness Survey gathered insights from 2,400 respondents across 12 major cities, including Delhi, Mumbai, Bangalore, Kolkata, and Chennai, providing a holistic view of consumer preferences and security needs.
