Bhubaneswar : Expanding its foam mattress portfolio, India’s leading Sleep Specialist, Centuary Mattress, launched a collection of eco-friendly foam mattresses – The Foamtastic. The latest mattress range includes – Posture Pro, Vibex, Softopedic 2.0 & Tuff 2.0. The collection was launched for trade partners at an exclusive unveiling event in the presence of Odiya actress Ms. Archita Sahu under the campaign name ‘The Future is Foamtastic’.
Foamtastic’s Posture Pro is a firm memory foam mattress powered by the new Copper Gel Technology that supports the back and ensures a good night’s sleep. The VibeX is a Certi-PUR US-certified foam mattress designed for extra comfort and bounce at an affordable price. The products have been developed at Centuary’s factory in Odisha. Mattresses under the Foamtastic collection vary in firmness from ‘Soft’ to ‘Extra Firm’. The product range starts from Rs. 17,500 for a King Size mattress, and mattresses have a warranty of up to seven years. The launch of the Foamtastic range is strategized to capitalize on the growing foam mattress segment.
Mr. Uttam Malani, Executive Director of Centuary Mattress, said, “With consumers becoming more environmentally conscious, we at Centuary Mattress envision providing eco-friendly solutions to our customers. We are also expanding our market size and entering the 100% natural mattress segment with our new product range – Natura Latex. We are aiming for these innovative products to be available for consumers across all our retail stores during the upcoming Puja and Festive season. ”
The Foamtastic range will provide an edge in the ever-growing midsegments and contribute to an increase in revenue by 20% and the Natura Latex collection will address the demand for eco-friendly products. Centuary Mattress was recently awarded the ‘Star Export House’ status as India’s largest exporter of mattresses and mattress components.
