CM Inaugurates Mission Shakti Bazar in Bhubaneswar

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Developed Under 5T Initiative to Promote Women Led Entrepreneurship

Will Be Run By Khordha Matru Shakti Farmers Producers Company Ltd With 200 SHGs As Share Holders

5T Chairman Had Visited Last Week to Oversee Final Rounds of Preparation

Bhubaneswar, 27th Feb 2024 : Chief Minister Shri Naveen Patnaik today inaugurated Mission Shakti Bazar here in the city.

Opening the MSB, the CM said that it will be a strong platform to support sustainable livelihoods for women in rural and semi urban areas of the state.

It has been developed under 5T initiative to promote entrepreneurship for women.

5T and Nabin Odisha Chairman Shri Kartik Pandian had visited the MSB on Feb 19 to oversee the final round of preparations before inauguration.

The MSB is a state of the art boutique store for display and sale of curated Mission Shakti SHG products from all over the state.

It is owned and operated by a producer Company of SHGs called Khorda Matru Shakti Farmers Producers Company  Ltd.

It has as its shareholders nearly 200 SHGs, Producer Groups and Producer Companies comprising SHGs.

The inclusive ownership structure will gradually involve lakhs of women who wish to have a sale platform for their products.

Through KMFP Company, the Department of Mission Shakti aims to unlock market potential and  promote women led and women run business in Odisha. To support the Producer Company , Kalgudi has been engaged as the Technical Service Agency .

The main aim of this Bazar is to give a sale platform to Mission Shakti products ensuring sustainable markets and competitive prices.

It will also generate consumer interest in many products that are not available round the year in urban centres .

The bazar will source farm and non-farm products from SHGs. It will also have an E-commerce portal, offering women the opportunity to venture into entrepreneurship through an online marketplace.

Some of the main attractions are Dhinki-Kuta rice ( hand pound rice ), Kandhamal Haldi , Kotpad sarees, Dongria shawls , dhokra crafts , handmade kansa cutlery items  ( brass ) , golden grass and sabai crafts and so on .

In the long run, display of SHG products in a centralised place will also give rise to bulk buyers .

It will help build value chains of products and encourage product standardisation helping the producer SHGs gain better prices.

5T Chairman Shri Kartik Pandian, Mission Shakti Commissioner cum Secretary Smt Sujata Rout Kartikeyan were present among others.

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