Bhubaneswar : The International Olympic Committee (IOC) is once again teaming up with the Abhinav Bindra Foundation and Reliance Foundation to bring its Let’s Move initiative to India – the IOC’s year-round sports participation campaign which aims to encourage and support young people to get active through the power and inspiration of the Olympic movement.
As part of the ongoing collaboration through the Olympic Values Education Programme (OVEP) and following the successful campaigns of the previous two years, which has enabled 20 million young people to move, You Can Do This! Let’s Move begins on Olympic Day (23 June) with a host of sporting activities and digital content throughout India aiming to help young people feel ready to start moving and enjoy all the benefits of sport.
You Can Do This! Let’s Move highlights the power of sport in building self-belief
The World Health Organization reports that 74% of children and adolescents (aged 11-17) and 49 per cent of adults in India (WHO, 2024) are not reaching the recommended level of activity needed for optimal health, contributing to growing health and well-being challenges. Research also shows that young people face several barriers to participating in physical activity, with self-doubt being a contributing factor. At the same time, even brief bouts of activity can give an immediate boost to mood and energy. For young people, sport can also support the development of essential life skills such as resilience, perseverance and communication, whilst being a powerful tool for building self-belief. This is why, this year’s iteration of Let’s Move carries a simple message – You Can Do This – which aims to empower young people to make their first move, by reminding them that feeling awkward, imperfect or uncertain is normal. Just one step, one session, one breath is all it takes to start, and through movement self-belief can flourish.
