Niva Bupa marks its entry in Baleswar

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Bhubaneswar / Baleswar: Niva Bupa Health Insurance(formerly known as Max Bupa Health Insurance) in line with its purpose to give every Indian the confidence to access best healthcare is expanding its reach to Baleshwar. The company plans to protect over 3500 lives over the next few years and grow at about 54% against its current growth rate of 49% at a Pan India level. The company also intends to recruit about 200advisorsin the next one year and expand the same to over 1000 over the next few years. The company has tied up with 10hospitals in the city where the customer can avail the cashless facility.

Niva Bupa will bring business opportunities for people in the city by providing adequate training programs and encouraging housewives and senior citizens living in the city to become insurance agents, thereby helping them to become financially independent.

Speaking on the development, Ankur Kharbanda, Director & Chief Distribution Officer, Niva Bupa Health Insurance said, “We are excited to mark our entry inBaleswar. This expansion is part of our strategy to increase our footprints across India and make health insurance available across the country. The populous state of Odissa holds strategic importance for Niva Bupa as it contributes around 1.6 % of our total business across all states.

Only about 1.5% of the state’s population is currently covered under retail health insurance and hence there is immense potential to penetrate this market from a health insurance standpoint. With expansion into newer cities like Baleswar, we will provide health insurance coverage to more people in this state and thereby increase the contribution of Orissa in our overall GWP.”

Niva Bupa is one of the fastest-growing companies in India’s health insurance market, consistently growing with a CAGR of 49% since FY20. In line with this growth rate, the company expects to grow at a CAGR of 54% in the city of Baleswarin the next five years to achieve a gross written premium of over INR 3.1 lakhs by FY 27-28.

Niva Bupa is one of the most trusted brands in the country with more than a decade’s experience in offering quality healthcare support to people. The company offers a wide range of affordable, comprehensive, and disease-specific products as per customers’ varying health needs. The robust product portfolio of Niva Bupa includes indemnity products like ReAssure, Reassure 2.0, Senior First, Personal Accident plan, Health Companion, GoActive, Health Premia, and Health Pulse.

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