Senco Gold & Diamonds Celebrates Empowerment with Bangle Utsav

Bhubaneswar – Senco Gold & Diamonds, the largest jewellery retailer in Eastern India with a legacy of over 85 years, has officially launched its signature “Bangle Utsav” to mark the auspicious occasions of PoilaBoishak and Akshaya Tritiya. This year’s campaign, themed “Meri Zindagi Mere Haathon Mein” (My life is in my own hands), celebrates the agency and ambition of modern Indian youth. The collection features over 10,000 designs, including 500 new seasonal launches, spanning gold, diamond, and platinum. From traditional chur, bala, and shakha to contemporary sleek bracelets, the range starts at an accessible price point of ₹30,000.

“Through this collection, we aim to celebrate empowerment,” said Ms. Joita Sen, Director & Head of Marketing & Design. “While destiny may not always be in our control, we can choose how we express ourselves. Our bangles are designed to adorn every hand with confidence.”Mr. Suvankar Sen, MD & CEO, added, “We remain committed to honouring traditional craftsmanship while redefining modern luxury. Every piece is not merely jewellery, but a legacy in the making.”

Exclusive Festive Offers (Valid April 5th – 19th, 2026): To celebrate the festivities, Senco is offering significant discounts across all 200+ outlets: Gold: Up to ₹10,000 OFF per 10 grams and 0% deduction on old gold exchange. Diamonds: Up to 75% OFF on making charges and 20% OFF on diamond value.Platinum: Up to 15% OFF on making charges. Special Rewards: Purchase coupons for every ₹20,000 spent and an additional discount of up to ₹7,500 for SBI Credit Card transactions (min. purchase ₹50,000).